Tuesday, May 20, 2008

How not to sell a million dollar house?

My partner and I went to Rodman's this past Sunday to pick up a few odds/ends. As we entered the parketing lot, we noticed this house at 4316 Garrison [MLS #DC6675779]. From the outside, it looked like your typical red brick Colonial in Northwest DC. The "Price Reduced" sign caught my eye.

Upon returning home, I fired up the laptop and Googled the address, quickly finding the home on several web sites. It's a 5/3.5 home whose owners, by looking at the home's photos, don't believe in white walls. It's currently listed at $1.099M, down $90,000. The fellow who owns it doesn't live in it; the District has it assessed at $963,390.

After looking at the home's photos, I have to wonder whether the real estate agent is really trying to sell the house. I look at the listing and stand back in wonder.

  • It's "Friendship," not "Freindship."
  • "Will review all offers"? What else are you going to do?
  • You post a photo of the home's luxurious half-bath [photo 7] with the toilet seat up without bothering to remove or straighten the hand towel?
  • You can't be bothered to make up a bed [see photo 9]before taking its picture and posting it on the web?

This is going to entice me to drop more than $1MM on a red brick square? And they wonder why they had to take a $90,000 price reduction.


Scott said...

I'm actually amazed at the poor quality of the majority of web listings. The internet allows one to show so many detailed photos (versus a flyer for example), yet not many people are really taking advantage of this.

FRANK LL0SA Va Broker- BLOG.FranklyRealty.com said...

I actually don't mind when I see this stuff. I call it Competitive Advantage.


Anonymous said...

I think it's strange that the web listings continue to use the abbreviations that were used for newspaper listings. Do you get charged by the word for an internet listing in the same way that newspapers used to charge? If not, then it would be much better to write the listings in understandable English. The use of spell-check would also seem to be in order.

Anonymous said...

The pictures appeared to appeal to someone. The house is under contract.

Keith said...

Good news for the seller.

The thrust of my comment was that a real estate agent - or a hired hand - didn't bother to portray the listing in its best light, which isn't what I call good customer service. At least put the toilet seat down.

And I won't get into the fact that not one wall in that house was painted a neutral color...

Anonymous said...

The people that bought this house were obviously idiots.